Marketing Strategy for Products Essay Example | Topics and Well Written Essays - 1250 words

selling Strategy for Products - Essay ExampleThe success of a product hobonot be achieved without creating a brand consult for the product. There are various strategies riding habitd for brand marketing such as competitive depth psychology and positioning. While taking into consideration the types of strategies to implement on branding, it is important to consider how the products fit in the bearing market as thoroughly as the organizations objectives. This storey go forth analyze the major(ip) strategies used in market planning by the Johnsons & Johnsons Company in branding their J&J mishandle disintegrate. The report discuses major product characteristics such as color, size, hurl and materials used in the manufacture. The report also explains the strategies used in branding such as position as well as how the product fits in the business market and the organizations objectives. Introduction J&J baby pulverisation is designed to keep the skin dry, soft and smooth. Powder has been used for generations. The main users of baby powderise are mothers. However, the gild is also targeting at other adults who are not mothers. First of all, lets consider mothers as main buyers category. The J&J baby powder will keep the skin of their babies soft. The use of it will ensure that the baby is as comfortable as possible thereby keeping the baby calm. The delicate perfumes of chamomile and lavender will make the use of J&J baby powder more exciting and enjoyable. The use of chamomile and lavender in J&J baby powder is designed to help the diminution of friction in the skin and the clothes such as nappies and pampers. By eliminating friction the baby will be free from nappy rashes thereby keeping the babys skin soft and smooth. this instant lets pay attention to the category of adult consumers who buy the product for themselves. The J&J baby powder has been designed for a wide variety of consumers including people affected by allergies. Special care has been barf into consideration in choosing the ingredients in order to attend to the special needs of people affected by certain perfumes. The J&J baby powder is also designed to care for the skin by absorbing excess skin moisture. This product is mild and gentle so as to sooth cracked and atrocious skin and restore the injured skin to its normal texture. Besides, the J&J baby powder is designed to be used by adults in reduction of friction from wearing tight trousers and blouses, as well as sweat reduction. It can be applied in the face to control sweat it can act as a deodorant to control smelly armpits. The J&J baby powder is effective in absorbing moisture and will absorb sweat in the face and armpits departure the skin dry and soft. The product is suitable for applying in between fingers to reduce and eliminate finger warts too. important characteristics of the J&J baby powder According to Juran, M.J. and De Fao (2010), the main characteristics of a product include color, size, ma terial, shape and benefits. The baby powder comes in 500 grams, 200 grams and 100 grams potions packed in sophisticated pink, innocence and blue plastic bottles. The shape of the container will be that of a bottle neck. The bottle will be fitted with a treetop that will have small holes or pouring or sprinkling the powder. The cap will have been well designed such that it is able to be capped and closed tightly. take down if the baby plays with the bottle the whole day no powder will be spilled. The J&J baby powder is designed to care for the young ones in every respect. The colors of the baby powder containers are light in